Insights & Resources

Video marketing strategies, production tips, industry trends, and case studies from the GoodLuckStef team. Learn how to leverage video and photography to grow your business.

Featured Article

Video Marketing

Why Video is Essential for Business in 2025

Video remains the most powerful tool for building trust, clarifying your message, and converting visitors into customers. Here's the data that proves it—and how to get started.

Read Article →

Latest Articles

Video Marketing

5 Video Types Every Business Needs in 2025

From brand stories to testimonials, learn which video formats drive the most engagement and conversions.

May 15, 2025 • 6 min read

Production Tips

How to Prepare for a Professional Video Shoot

A checklist for businesses to ensure a smooth, efficient production day and maximize the value of your investment.

May 10, 2025 • 5 min read

Case Studies

How We Increased Dental Bookings by 40%

A Northern Virginia dental practice used patient education videos and virtual tours to build trust and reduce no-shows.

May 5, 2025 • 8 min read

Industry Insights

Real Estate Video Trends for 2025

From drone aerials to virtual staging, learn what's working in real estate marketing this year.

April 28, 2025 • 7 min read

SEO & Content

How to Optimize Video for SEO in 2025

Metadata, transcripts, thumbnails, and structured data—everything you need to rank on Google and YouTube.

April 20, 2025 • 9 min read

Video Marketing

Why Video Testimonials Convert Better Than Ads

Social proof, authenticity, and trust—why customer testimonials are your best marketing asset.

April 15, 2025 • 6 min read

Production Tips

Lighting Basics for Professional Video

Three-point lighting, natural light, and common mistakes—a beginner's guide to better video quality.

April 10, 2025 • 7 min read

Case Studies

How a Campaign Video Got 30K Views in 14 Days

Behind the scenes of a political campaign video that connected with voters and drove awareness.

April 5, 2025 • 8 min read

Industry Insights

Healthcare Video & HIPAA Compliance

What medical practices need to know about patient privacy, consent forms, and compliant video production.

March 30, 2025 • 9 min read

Get Video Marketing Tips in Your Inbox

Join 500+ business owners who receive our monthly insights on video strategy, production, and ROI.

We respect your privacy. Unsubscribe anytime.