Medical & Dental Video Production in Virginia, DC & Beyond
Build trust before they walk in. Professional video that educates patients, showcases your care, and helps your practice stand out in a crowded market. Serving medical and dental practices across VA • DC • MD • NY • FL • GA.
Why Video for Healthcare?
In healthcare, trust is everything. Patients are more likely to choose a practice that feels personal, approachable, and transparent. Video helps you communicate care, reduce anxiety, and convert website visitors into booked appointments. Here's why medical and dental practices invest in professional video production.
Trust
Face-to-camera storytelling helps patients feel comfortable choosing your practice. According to Healthgrades, 80% of patients use online reviews and videos to evaluate doctors before booking. Video humanizes your practice and builds the trust patients need to take action.
Clarity
Procedure explainers reduce patient anxiety and improve understanding. Studies show that patients who watch educational videos before appointments report 35% lower anxiety levels and better treatment compliance. Video clarifies what to expect, reducing no-shows and cancellations.
Conversions
More bookings from a site that feels human and clear. Practices with video on their homepage see 40% more appointment requests than those without (Animoto). Video turns passive browsers into active patients by reducing friction and building confidence.
Video Content for Medical & Dental Practices
We create a full suite of video content tailored to the unique needs of healthcare providers. From introducing your team to explaining complex procedures, every video serves a purpose: build trust, educate, and convert.
Brand Story & Doctor Profiles
Introduce your team and philosophy with authenticity. Share your background, why you entered medicine, and what sets your practice apart. Face-to-camera storytelling builds connection and helps patients feel they already know you before the first visit.
Patient Testimonials
Capture real stories (with consent) that build credibility. Patient testimonials are the most powerful form of social proof. We coordinate consent forms, conduct interviews that feel natural, and deliver polished clips that showcase real outcomes and experiences.
Procedure Explainers
Walk through treatments step-by-step to reduce fear. Explain what happens during a root canal, wisdom teeth extraction, cosmetic procedure, or diagnostic test. Use animation, live-action, or a combination to clarify complex concepts and set expectations.
Virtual Office Tours
Show your space and equipment before the first visit. Virtual tours reduce first-appointment anxiety by familiarizing patients with your environment. Highlight your technology, cleanliness, and the welcoming nature of your team.
Short-Form Social & FAQs
Answer common questions in quick, shareable clips. "Does teeth whitening hurt?" "What should I expect after surgery?" "How long does a cleaning take?" Turn FAQs into 30–60 second videos for Instagram, TikTok, Facebook, and YouTube Shorts.
Internal Communications & Training
Training and updates for staff, delivered consistently. Onboard new hires, communicate policy changes, or reinforce best practices with video. Video ensures everyone receives the same message and reduces time spent in repeated meetings.
How We Work with Medical & Dental Practices
We understand that healthcare environments require extra care, compliance, and coordination. Our process is designed to minimize disruption, protect patient privacy, and deliver high-quality video that builds trust and drives appointments.
Discovery & Planning
We learn your practice goals, target audience, and key messages. We coordinate shoot dates around your schedule—often before hours or during quiet times—and provide patient consent forms if needed. We also discuss HIPAA compliance and privacy requirements with your team.
On-Site Filming
Professional, respectful, and efficient. We bring cameras, lighting, and audio equipment and work quietly to minimize disruption. Our crew is experienced in healthcare settings and knows how to capture authentic moments without interfering with patient care.
Editing & Delivery
Polished, compliant, and ready to use. We edit for clarity, add music and graphics, and deliver files optimized for your website, social media, and patient portals. Typical turnaround: 3–6 weeks from shoot to final delivery.
Privacy, Compliance & Respect
Healthcare video production requires special attention to patient privacy, HIPAA compliance, and respectful on-site behavior. We've worked with medical and dental practices across Virginia, DC, and Maryland, and we understand what it takes to protect patients while capturing compelling content.
Respectful & Efficient On‑Site
We coordinate to minimize disruption, keep equipment low-profile, and maintain a calm, patient-first environment. We understand that your practice operates on a tight schedule, and we work quickly without compromising quality. Most shoots are completed in 2–4 hours.
Consent & Compliance
We provide clear consent forms and protect patient privacy in partnership with your team. HIPAA-aware workflows mean we never film patients without written consent, and we coordinate with your compliance officer to ensure all footage meets legal and ethical standards.
Real Results: 40% Increase in Bookings
Learn how we helped a dental practice in Northern Virginia increase appointment bookings by 40% with patient education videos, virtual office tours, and doctor profiles that built trust and reduced no-shows.
View Case Study
What Healthcare Clients Say
"Professional on set and brings out the best in subjects. Stefan has the unique ability to set his subject at ease in front of the camera, making for excellent interviews. He delivers engaging, high-quality content every time."
"We needed video that would help our patients feel comfortable before their first visit. Stefan's team captured our facility, our process, and our care philosophy in a way that felt authentic and professional. We've seen a measurable increase in appointment requests."
Video Content for Businesses & Brands
From story-driven marketing videos to professional brand features, we help you connect with your audience through powerful visuals that inspire action and trust.
Frequently Asked Questions
How do you handle patient privacy and HIPAA compliance?
We use clear consent forms and coordinate with your compliance team to ensure all footage respects HIPAA and privacy standards. We never film patients without written consent, and we work with your team to blur faces, remove identifying information, or avoid filming patients altogether if you prefer to focus on doctor profiles and facility tours only.
Can you shoot during business hours without disrupting patient care?
Yes—we work around your schedule to minimize disruption. We often shoot before hours, during lunch breaks, or in quiet times when patient traffic is low. Our crew is experienced in healthcare settings and knows how to remain unobtrusive while capturing high-quality footage.
What if we don't have patient testimonials yet?
We can start with doctor profiles, virtual office tours, and procedure explainer videos—then add patient testimonials as you gather consents. Many practices prefer to launch with non-patient content first and phase in testimonials over time.
How long does the typical timeline take?
Most medical and dental video projects run 4–6 weeks from discovery call to final delivery, including time for patient consent coordination, filming, editing, and revisions. Rush timelines are available if you need content sooner.
Do you provide scripting and coaching for doctors who feel nervous on camera?
Absolutely. We script talking points, provide prompts, and coach doctors through the filming process. Many doctors feel nervous at first, but our team has a calm, encouraging approach that helps subjects relax and speak naturally. We also offer teleprompter options if needed.
Can you create procedure explainers with animation or live-action?
Yes—we offer both. Animation is great for explaining complex procedures (like dental implants or surgical processes) in a clean, visual way. Live-action works well for patient-facing content that shows real people and real environments. We can also combine both for maximum clarity.
How do you optimize video for our website and patient portal?
We deliver files in multiple formats: web-optimized (1080p MP4 for fast page loading), social-optimized (vertical 9:16 and square 1:1 for Instagram, Facebook, TikTok), and broadcast-quality (4K if you need it for presentations or TV ads). All files include captions for accessibility.
What if we're a multi-location practice?
We can shoot at multiple locations and create consistent, branded content for each. We'll coordinate schedules, travel fees, and deliverables to ensure each location gets the video assets it needs while maintaining a cohesive brand message.
Transparent Video Production Pricing
Fair, flexible, and transparent — whether you need a quick shoot or a full production campaign, our packages are built to scale with your vision and budget.
Day Rate
- Half-day (1–3 hrs) or full-day (3–8 hrs) filming
- Flexible coverage for brand, testimonial, or event
- Includes lighting, audio, and postproduction
- Frame.io delivery with 2 complimentary edits
- Perfect for small projects or social content
Small Video Package
- 1–2 minute company overview video
- 30- and 15-second social cutdowns
- Up to 3 client testimonial videos
- Up to 4 film days (8 hrs total)
- Editing, motion graphics, and licensed music
- Ideal for small business or brand storytelling
Big Video Package
- 1–2 minute flagship brand video
- 30- and 15-second social cutdowns
- Up to 5 client testimonial videos
- Up to 4 filming days included
- Full production: color, graphics, story development
- Perfect for high-end campaigns and large teams
Note: These larger packages reflect full-scale media production. If you’re focused on social media clips, testimonials, or smaller-format content, we offer flexible options at lower price points.
Every project is custom-quoted to your goals these are starting points to help you plan your investment.
Request a Custom Quote